5 Quick Tips For Guiding Your Patients Through The Ongoing Corona Pandemic

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What seemed surreal a few months back has now attained reality. People around the globe are fixated on the spread of COVID-19 in every other country. Almost everyone is aware of the WHO safety guidelines by now and people are looking for more specific and in-depth information pertaining to varied aspects of health problems and treatments that can help #FlattenTheCurve.

However, you cannot approach the ongoing debacle with traditional social marketing strategies; in fact, doing so might adversely hamper your brand image and trustworthiness of your practices. Instead, here are some freshly tested and precisely focused marketing strategies which can help you better engage with your target patient-base and persuade new patients towards the benefits of your treatments:

Refrain From Attractive Marketing:

In a time of urgency and global anxiousness, there is only so much place for typical ads and generic content that tries to entice new patients.

Moreover, patients might perceive such marketing as an irresponsible and careless attempt to benefit from the lockdown situation and this might drive them away from you and for good.

To steer clear from such risky complications, focus your current content more on spreading awareness about COVID-19 and answering questions that people have regarding the pandemic. Do not try to pitch them anything, as no matter how pure your intentions are, the chances of your viewers perceiving them otherwise are quite high.

Use Social Listening Tools, Rigorously:

Social listening tools are designed to provide you with live information on discussions regarding specific keywords, topics, competitors, or industries, along with an analysis to gain insights on what exactly is your target audience curious about. They also enable real-time monitoring of your social media channels for any patient feedback and direct mentions so that you can promptly respond accordingly.

Using these tools has to be your top priority during this period, where people’s interest and sensitivity to certain topics is spontaneously changing and where irrelevant pieces of information can damage your credibility dramatically.

With these tools, you can keep a tab of what your target patients are seeking for in a specific locality and be the first to answer their questions online. Doing so will fortify your image as a responsible and proactive healthcare provider who cares about the people who need help today.

Also, quick responses to patients reassure their faith in you and your medical practices and help in building a committed patient-base that’ll always recommend you to their peers online and offline.

Provide Evidence-Driven Answers To Their Questions:

Every time you give out any piece of information that is directly or indirectly revolving around the role of your healthcare practices against COVID 19, add as many citations and references as possible to back its credibility.

As the surge in internet usage triggers the malicious spread of clickbait and false information, people are more likely to perceive a piece of information without visible proof to be probably incorrect or misleading.

Every new report and research on COVID 19 are frequently updated on healthcare and news websites. Use such report articles as citations for your explanation and advice.

If you’re proposing the benefits of your medical practices to your target patients, do so evidently without imposing on them.

Highlight Your Safety Practices:

General hygiene is only one of the safety practices which are being emphasized by global organizations like WHO.

Other than the specified safety measures, you can come up with your unique ideas which can prevent the spread of this virus and share it with the rest of the world. To give you a general example, the people in Gujarat came up with a brilliant idea to draw distant circles to encourage social distancing.

Share the precautions and ethicalities followed by you and your staff to ensure the patient’s safety by sharing it as an article or through social media posts.

Contribute Value – However, Wherever, Whenever You Can:

In this time of crisis, you can help our society either financially or informatively. Arrange for discounts for special treatments which people would need. However, ensure that your approach doesn’t ask the patients to break any safety guidelines like social distancing or staying at home unless it’s a medical necessity.

In this time of crisis, you can help our society either financially or informatively. Arrange for discounts for special treatments which people would need. However, ensure that your approach doesn’t ask the patients to break any safety guidelines like social distancing or staying at home unless it’s a medical necessity.

In this time of crisis, you can help our society either financially or informatively. Arrange for discounts for special treatments which people would need. However, ensure that your approach doesn’t ask the patients to break any safety guidelines like social distancing or staying at home unless it’s a medical necessity.

Build a virtual channel of information through your social accounts such that people instinctively visit them whenever they need to know anything related to your healthcare practices in the future.

As the COVID 19 pandemic continues to aggravate, it is only natural for more and more patients to look for treatments and services even remotely relevant for coronavirus prevention and for boosting their overall health. And if you wish to learn more of such medical SEO practices which can help you optimize your healthcare marketing strategies for the present-day situation, you can visit our HMA website and reach out to our marketing experts. You can even have a 30-min FREE strategy call with them to optimize your overall online marketing practices today!

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