Client: Dr. Alexander Anzarut, Vancouver
1,000+ website visits and 100+ leads in under two months for a Vancouver plastic surgeon
Dr. Alexander Anzarut is a board certified plastic and reconstructive surgeon serving patients in Vancouver and Vancouver Island, with dual board certification in Canada and the United States and advanced fellowship training across Canada, the US, Europe and Australia. A search first strategy spanning local SEO, procedure pages and AI search generated 1,000+ website visits and 100+ leads in less than two months.
Building Search Visibility in a Competitive Plastic Surgery Market
Dr. Anzarut's practice needed to strengthen its digital visibility across Vancouver and Vancouver Island, while making it easier for prospective patients to discover his expertise and individual procedures through search.
01 Competing for High-Intent Searches
Building visibility around competitive searches such as Plastic Surgeon Vancouver and Plastic Surgeon Vancouver Island.
02 Expanding Organic Reach
Increasing qualified traffic to the website through a stronger SEO and content strategy.
03 Building Procedure Level Visibility
Creating stronger search pathways around facial, breast, body and reconstructive procedures.
04 Entering AI Search
Increasing the practice's visibility across emerging AI powered search experiences and Google AI Overviews.
Building Search Authority Around Surgical Expertise
HMA focused on creating a stronger search ecosystem around Dr. Anzarut's expertise, locations and core procedures.
Local SEO
Strengthening visibility around Vancouver and Vancouver Island searches to connect the practice with patients actively looking for plastic surgery in these locations.
Local DiscoveryProcedure-Focused SEO
Building dedicated search pathways around key procedures including facelift, neck sculpting, rhinoplasty, breast surgery, tummy tuck, liposuction and body contouring.
Search VisibilityExpertise-Led Content
Developing informative content that communicates Dr. Anzarut's surgical training, research background and areas of expertise while answering patient questions. His website highlights more than 20 peer-reviewed publications and extensive fellowship training.
Trust & ExpertiseAI Search Optimisation
Structuring the website's content to improve discoverability across AI-powered search experiences and increase the number of times Dr. Anzarut is surfaced in Google AI Overviews.
AI VisibilityReal Results in Under Two Months
In less than two months, HMA helped Dr. Anzarut's digital presence generate a stronger flow of website traffic, leads and search visibility.
Generated in less than two months.
Prospective patients reaching out to the practice.
Visibility beyond traditional search results.
Commercially relevant terms reaching the top position.
Building Visibility Across Every Search Layer
The result is a stronger digital presence connecting Dr. Anzarut's surgical expertise with patients actively searching for plastic surgery in Vancouver and Vancouver Island.
Target high-intent searches
Target high-intent searches around plastic surgery in Vancouver and Vancouver Island
Create authoritative content
Create authoritative, procedure-focused content around Dr. Anzarut's areas of expertise
Strengthen organic rankings
Strengthen organic rankings for commercially relevant keywords
Expand into AI search
Expand visibility into Google AI Overviews and emerging AI search experiences
Turn visibility into leads
Turn increased search visibility into qualified website leads
What HMA managed end-to-end
Dr. Alexander Anzarut
Dr. Alexander Anzarut is a board certified plastic and reconstructive surgeon serving patients in Vancouver and Vancouver Island. His practice covers facial rejuvenation, breast surgery, body contouring, reconstructive surgery and non-surgical treatments. With dual board certification in Canada and the United States and advanced fellowship training across Canada, the US, Europe and Australia, Dr. Anzarut brings an evidence-based, research-driven approach to his practice.
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