Video Marketing
Seize authentic DIGITAL ATTENTION
HMA’s Video Marketing for healthcare in Dubai
Video marketing
in healthcare
The number of internet users is expected to reach 5.3 billion by the end of 2023. In that context, Video marketing is a technique to use videos to promote your brand, product, or service so that more and more people notice it and become aware of its existence.
Video marketing in healthcare is essential as it is an effective marketing tool. Including video marketing in your plans, strategies, or objectives can drive you a lot more traffic and leads than you had ever projected. Videos are simple to record and upload, and thus they can be super beneficial to your service even if you have a busy schedule.
Every day, users watch millions of hours of video which means this medium has huge potential to draw an audience toward your services.
Did you know?
Online videos are now an integral part of healthcare marketing,
and they are expected to account for up to 80% of total internet traffic.
Loud and clear
with online videos
Healthcare marketing must evolve because healthcare is changing faster than ever before. This industry has been transformed by technology in the same way that the rest of society has, and the COVID-19 pandemic has accelerated those changes significantly.
Technology, whether in the form of smartphone apps or wearable sensors, is becoming an increasingly important part of how we access healthcare. This progress implies that healthcare marketing must also enter the twenty-first century. Not only must we meet the needs of today’s video-obsessed consumers, but some of this technology requires extensive explanation! One of the most effective ways we can teach people how to take advantage of these exciting new healthcare options is through video.
Be inimitable with our time-tested healthcare video marketing strategy!
Build
your authority
Your brand can become an authority in your space by sharing information (especially new and valuable information). For example, if you offer bariatric surgery and have a channel that discusses various weight loss options, patient protocols, and success stories, your channel can become a repository of vital information. By linking your company to your channel, you establish your company as an authority on the basis of your video content.
Highlight
your differentiators
What distinguishes you from the competition? For instance, creating a video mentioning your qualifications, skills, special training, and overall expertise in your own field can help people derive an optimistic notion and word-of-mouth about you.
Be relevant
on social media
It’s easy to see why social media values video content. People who watch video content are more likely to share it, which keeps them on platforms like Facebook and Instagram.
You can use the power of social media to your advantage by creating highly valuable and engaging video content.
Be an
empathy partner
Patients are concerned about their health. Some people are frightened just thinking about going to a hospital or clinic. As a result, you want the people in your videos to be relatable while also giving your audience the impression that they are not dealing with their problems alone.
We help you create receptive videos that address your patients’ issues. Make your patients recognize that you not only have solutions to their problems but also feel their health ailments.
Patient testimonials
for the win
In the last two years, videos with the word “review” in the title have received over 50,000 years of watch time on mobile devices alone. Share your best patient testimonials to persuade viewers that you are the right one to treat their medical condition. For example, if you are a beauty aesthetic surgeon or an Orthopaedic, and you have happy patients who were satisfied with your treatment, that must go up there on your website in the form of videos. That attracts a positive reputation online, making your grip on your digital presence even stronger.
Technooyster team has an in-depth understanding of the healthcare industry and they came up with really amazing strategies to make our dental clinic stand out on the internet. Keep it up
Technooyster!
Dr. Nitin Oswal
Oswal Dental Clinic, India
Not just one but multiple videos
If you are considering healthcare video marketing in Dubai with HMA, you can expect exceptional changes in your digital visibility.
Including videos on your website and social media profiles can help your company increase engagement, build up trust and credibility, and drive conversions from your digital properties, which is why you should have more than one. Not to mention that making multiple marketing videos is a low-cost way to improve your website’s performance and effectively present your service.
How We Do It?
Action
A dedicated team
Setting small goals
Professional and real videos
A Reporting system
Search Optimization
Purpose
To create, edit and post videos
To achieve them on time
To maximize the reach of your videos
To measure and track down traffic and improvement towards your website
To measure and track down traffic and improvement towards your website
How can video marketing help you?
When you choose HMA for your healthcare online video marketing service, you may expect every bit of assistance with all aspects of your medical profile’s video creation from start to finish, including:
- Copywriting for professional video scripts
- Consultation, design, and filming on-site
- Production, and distribution of high-quality videos
- Designing video graphics
- YouTube and your website both benefit from video SEO (to help your video show up in search engine results)
Create ripples with a
stellar digital existence
Begin creating your first profile video. We offer aptly sized and customized healthcare video marketing packages that suit you just right.
Get in touch with our team today.
Know how it can work for you. Talk to us