Healthcare Marketing

On Social Media In Dubai

Echoing your knowledge, achievements, &
expertise across digital platforms

Why Use Social Media

For Marketing?

Social media strategies can help in many ways. We put highly engaging and serrated content on multiple social media channels and connect with potential prospects, prompt them to reach out, and create a complete digital experience. Explore the vast possibilities to boost your patient base through Healthcare marketing on social media in Dubai with HMA.

Social Platforms for Healthcare Marketing

The top social media platforms employed by HMA for social media marketing:

Facebook

While Facebook is a great place to post updates about recent events, acquisitions, and achievements, it can also help to:
- Join related groups and make connections
- Reach the patient pool
- Educate patients about health concerns

YouTube

YouTube is one of the best channels for healthcare promotion by uploading engaging videos. We create your YouTube channel and add practice-related videos. Our aim in social media marketing is to reach out to the maximum number of viewers and :
- Gain the maximum exposure by inserting keywords in video titles
- Acquire ever-increasing traffic by consistently posting informative videos

LinkedIn

LinkedIn is your professional branding platform where patients directly see your qualifications, experience expertise, treatments, connections, recommendations, and other details. A professional and well-built LinkedIn profile attracts potential prospects looking forward to connecting. LinkedIn can help:
- Connect you with a potential network of doctors and the patient community
- Build your reputation as a leading healthcare provider

Instagram

Instagram is a great platform for creating brand awareness and adding discoverability for patients. We do that by: - Using location keywords as hashtags and which also adds discoverability.
- Partnering with influencers who would like to talk and promote your brand.
- Post interesting content about your services and practice.

Twitter

Twitter is a popular social media channel that allows healthcare to be vocal publicly and express what they have to say. Social media postings on Twitter can be about:
- Healthcare's latest trends and conversations.
- Making genuine connections with patients by answering conversations.
- Propounding the healthcare client as a unique personality and thought leader in the healthcare industry.

Integrated Ads

Paid social ads on Meta, LinkedIn, and Youtube help target a specific audience to generate direct leads. HMA creates an effective and integrated paid social media strategy that can put your practice and its services right in front of the right patients to help reach more new patients quickly.

Facebook

While Facebook is a great place to post updates about recent events, acquisitions, and achievements, it can also help to:

  • Join related groups and make connections
  • Reach the patient pool
  • Educate patients about health concerns

YouTube

YouTube is one of the best channels for healthcare promotion by uploading engaging videos. We create your YouTube channel and add practice-related videos. Our aim in social media marketing is to reach out to the maximum number of viewers and – 

  • Gain the maximum exposure by inserting keywords in video titles

  • Acquire ever-increasing traffic by consistently posting informative videos

 

LinkedIn

LinkedIn is your professional branding platform where patients directly see your qualifications, experience expertise, treatments, connections, recommendations, and other details. A professional and well-built LinkedIn profile attracts potential prospects looking forward to connecting.

LinkedIn can help:

  • Connect you with a potential network of doctors and the patient community

  • Build your reputation as a leading healthcare provider

 

Instagram

Instagram is a great platform for creating brand awareness and adding discoverability for patients. We do that by:

  • Using location keywords as hashtags and which also adds discoverability.
  • Partnering with influencers who would like to talk and promote your brand.
  • Post interesting content about your services and practice.

Twitter

Twitter is a popular social media channel that allows healthcare to be vocal publicly and express what they have to say. Social media postings on Twitter can be about-

  • Healthcare’s latest trends and conversations.
  • Making genuine connections with patients by answering conversations.
  • Propounding the healthcare client as a unique personality and thought leader in the healthcare industry.

Integrated Ads

Paid social ads on Meta, LinkedIn, and Youtube help target a specific audience to generate direct leads. HMA creates an effective and integrated paid social media strategy that can put your practice and its services right in front of the right patients to help reach more new patients quickly.

What We Do

digital composite of social media graphics with office background

Create Your Unique Branding

You may be a young, aspiring entrepreneur, individual healthcare or a pioneer in your field. We create a conscious and unique image branding that distinguishes you from your peers.

How we build your personal brand

Build bonds with new patients and engage the old ones

Maintaining relationships with old patients and engaging and acquiring new ones requires constant and steady effort put forth strategically. 

Our dedicated professionals responsibly maintain patient relationships to generate trust in you and your services, which indirectly strengthens your branding.

Showcase testimonials and achievements.

Your achievements and patient reviews are an asset for you, which we use strategically to create your brand image.

In case you are new, just stepping into this healthcare sector in Dubai, and do not have a professional profile, do not worry! We will create the best brand image for you.

Put the right content on the right channel!

We customize our content to help you leverage the maximum benefits of unique social platforms. For example- Facebook can be used to promote upcoming events, while YouTube can directly connect viewers with video content for awareness. We understand the channel’s potential and create tailored content to reflect your expertise and authority.

Change The Ball Game And Grow With Us!

How We Do It!

To earn the awareness, respect, and trust of prospective patients.

Our social media management plans include the following steps and strategies.

# STEP 1: An integrated Strategy

We aim not only at growth but also consistency in your personal brand image. To achieve both aims coherently, we create integrated social media promotion strategies, which include:

  • Studying the target audience and learning what they need
  • Creating social media content that builds an emotional connection with patients.
  • Engaging the audience by answering their queries.
  • Maintaining 100% transparency and authenticity in our content.
  • Providing truthful health information with the intent of care.
  • Constantly monitoring content performance metrics/analytics.

# STEP 2: Engagement Monitoring

We implement trustworthy tools for authentic engagement analysis and consistent monitoring. Engagement monitoring is essential because – 

  • It helps you to analyze how efficient your marketing campaigns are. 
  • It demonstrates your content performance across platforms.
  • It helps bring new patients and retain old and loyal patients on each platform
  • It helps point out opportunities for improvement.  
  • Engagement monitoring through routine analysis is a great way to determine lifetime growth.

Our Philosophy Of Healthcare Social Media

Improvise Content- Because Content is the King

 Your content attracts and retains patients. Patients who engage in medical articles are interested in knowledge. So we put ‘SEO-optimized content’, which patients are looking for with ‘intent.’ 

But it is equally important to balance the content with promotional optimization so that it performs and attracts optimal leads from all channels. So we diversify content through videos, graphics, and images for different channels to attract and convert patients.

With Growth Comes Patients

We have a philosophy – “build it right, and they will come”. One of our first action plans is to prepare a customized social media marketing strategy for you while meeting all healthcare social media marketing standards. 

When it comes to patient acquisition— it is not an overnight event. We increase your visibility by putting needed and diverse content on social media platforms. We invest dedicated time and effort in analytic metrics and improvise so your market grows, and you flourish.

Showcase Your Unique Expertise As Thought Leader

We not only promote you but also help create your unique brand. If you want to stand out from the crowd— you need strategic promotion. We highlight your specialty and features in a balanced way to establish your specialty and trust in the eyes of viewers.

You Grow, We Grow

Let Us Be Your Social Media Marketing Partner

We are a client-centric healthcare marketing agency with a focused goal for your growth. So far, we have worked with clinics, specialists, consultants, and healthcare ventures from all around the world who put their faith in our strategies and gave us an opportunity to prove our mettle.

Our dedicated professionals prioritize your words and show proven results with monthly reports, assuring you how your social media is performing.

So, your healthcare marketing on social media in Dubai is our responsibility, and you can always reach out to our executive team.

You Can Always Reach Out To Us,

Inbound Engagement Monitoring: The most important process of responding to questions, comments, and back and forth interactions throughout the platforms and profiles. Studies show that many consumers desire to feel a direct connection with the brand they want to choose. It makes sense to facilitate two-way communication each chance you get. This can be said for any social media platform, we help you monitor all the engagement, and you can ensure every piece of communication is delivered from your accounts.
Analytics Monitoring: gathering and reviewing data against metrics to ensure the accomplishment of results. Let data drive your multi-location business, corporate, or local business management campaigns. You can monitor all metrics on your chosen platforms, such as likes, comments, shares, impressions, and click-through rates (for targeted social ads).

How we Achieve our Clients' Goals