Case Study: Dr. Zamir Páez | HMA

Plastic Surgeon · Medellín, Colombia

How Dr. Zamir Páez became internationally visible in plastic surgery search

Dr. Zamir Páez is a certified plastic surgeon based in Medellín, Colombia, specializing in facial, body and breast plastic surgery for local and international patients. A search-first Spanish-language strategy spanning SEO, local discovery and AI search generated 2,500+ organic visits and 323 patient consultations in less than six months.

Plastic Surgery

Facial, Body & Breast

Colombia

& International Reach

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Results Window

Total organic traffic (Spanish)

Patient consultations (Spanish site)

Queries from Google Business Profile

Citations in Google AI & ChatGPT

All four figures reported in less than six months

Specialty

Facial, Body & Breast Plastic Surgery

Location

Medellín, Colombia

Patient Reach

Colombia, USA & International

HMA Scope

Spanish SEO · Local Search · AI Search

The Challenge

Building Visibility for an International Plastic Surgery Practice

Dr. Zamir Páez had an established reputation and international patient base. The challenge was to translate that expertise into stronger digital visibility and create a clearer path from search discovery to patient consultation.

01 Increasing Organic Visibility

Strengthening the website's presence for high-intent plastic surgery searches in Spanish.

02 Reaching International Patients

Building visibility among patients searching from Colombia, the United States and other international markets.

03 Converting Search Into Consultations

Creating a digital journey that moves potential patients from discovering a procedure to making an enquiry.

04 Building AI Search Visibility

Increasing the brand's presence across emerging AI-driven search experiences such as Google AI and ChatGPT.

The Strategy

A Search-First Digital Growth Strategy

HMA focused on building a stronger Spanish-language digital presence around the procedures and locations most relevant to Dr. Zamir Páez's target patients.

Spanish SEO Strategy

Developing and optimizing content around high-intent searches related to plastic surgery and specific procedures in Colombia.

Search Visibility

Procedure-Based Content

Creating dedicated digital pathways around key procedures including rhinoplasty, mommy makeover, body contouring, breast procedures and facial surgery.

Content Strategy

Local Search Visibility

Strengthening the Google Business Profile presence to capture patients actively searching for plastic surgery services.

Local Discovery

AI Search Optimization

Building content and authority signals designed to improve the likelihood of the practice being referenced within AI-powered search experiences.

AI Visibility

International Patient Positioning

Strengthening the digital positioning of Dr. Zamir Páez for patients travelling from international markets, supported by the practice's Colombia and Dubai presence.

Medical Tourism

The Results

Real Results in <6 Months

You hired HMA 6 months ago, and these are the actual results ··· of a search-first digital growth strategy.

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Total organic traffic in Spanish

2,500+ organic visits generated on the Spanish site.

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Patient consultations (Spanish site)

Recorded directly through the Spanish site.

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Google Business Profile queries

Strengthened local digital discovery in Colombia.

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Citations in Google AI & ChatGPT

Extended visibility beyond traditional search.

The Digital Journey

Turning Expertise Into Digital Visibility

In less than six months, the Spanish website generated 2,500+ organic visits, while 323 patient consultations were recorded through the Spanish site demonstrating the impact of combining SEO, local search and AI visibility into one growth strategy.

Build Authority

Position Dr. Zamir Páez's expertise, international experience and patient-focused approach online

Capture Search Demand

Create dedicated content around procedures and high-intent plastic surgery searches

Expand Local Discovery

Strengthen visibility through Google Business Profile and location-focused search

Enter AI Search

Build a digital presence that can be discovered and referenced through emerging AI search platforms

Drive Consultations

Connect patients from discovery to consultation through a clearer digital journey

Scope of Work

What HMA managed end-to-end

Spanish SEO Strategy

Procedure-Based Content

Local Search Visibility

AI Search Optimization

International Patient Positioning

Meet the Surgeon

Dr. Zamir Páez

Certified Plastic Surgeon Medellín, Colombia

Dr. Zamir Páez is a certified plastic surgeon based in Medellín, Colombia, specializing in facial, body and breast plastic surgery. His practice serves both local and international patients, with a focus on personalized care, advanced techniques and natural-looking results with an international practice spanning Colombia and Dubai.

Dr. Zamir Páez × HMA More Visibility. More Discovery. More Patient Consultations.

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