Case Study: Skin & Hair Clinic | HMA
Skin & Hair Clinic logo
Client: Skin & Hair Clinic, Colombia
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Aesthetic Clinic · Medellín, Colombia

How Skin & Hair Clinic built 4 digital growth layers in just 3 months

Skin & Hair Clinic is a Medellín-based clinic focused on advanced hair restoration, dermatology and aesthetic skin treatments led by Dr. Lina Maria Muñoz, a dermatologist specializing in hair restoration and cosmetic dermatology. HMA built 4 custom levels Ads, Website, Map Profile and Service Pages generating 600+ organic visits and 120 total inquiries in less than three months.

Hair & Skin
Restoration & Dermatology
Medellín
Colombia
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Results Window
Skin & Hair Clinic reception, Medellín
0+
Total organic traffic (Spanish)
0
Total inquiries (Spanish site)
0+
Queries from Google Business Profile
0+
Citations in Google AI & ChatGPT
All four figures reported in less than three months
Specialty
Hair Restoration, Dermatology & Aesthetic Skin
Location
Medellín, Colombia
Led By
Dr. Lina Maria Muñoz, Dermatologist
HMA Scope
Ads · Website · Map Profile · Service Pages
The Challenge

Building a Strong Digital Presence for a Hair & Skin Clinic

Skin & Hair Clinic needed a stronger digital foundation to showcase its range of hair restoration and aesthetic treatments while reaching patients actively searching for these services in Medellín and Colombia.

01 Building Search Visibility

Increasing the clinic's visibility for high-intent hair restoration and aesthetic treatment searches.

02 Creating Dedicated Service Journeys

Building focused pages around hair transplants, FUE, DHI, beard transplants, eyebrow transplants and dermatological treatments.

03 Strengthening Local Discovery

Improving the clinic's visibility for patients searching for hair restoration and aesthetic services in Medellín.

04 Building AI Search Visibility

Creating structured, informative content that can be discovered and referenced by emerging AI search platforms.

The Strategy

4 Custom Digital Levels. One Growth Strategy.

HMA built 4 custom levels Ads, Website, Map Profile and Service Pages in just 3 months.

Website

Built a dedicated digital experience around Skin & Hair Clinic's core services, expertise and patient journey.

Digital Foundation

Service Pages

Created focused pathways for high-intent treatments including FUE, DHI, hair transplant, beard transplant, eyebrow transplant and skin treatments.

Content Strategy

Google Business Profile

Strengthened local visibility to help potential patients discover the clinic when searching for relevant services in Medellín.

Local Discovery

AI & Search Visibility

Developed structured, search-focused content around hair restoration and dermatology to expand the clinic's visibility across traditional and AI-powered search.

AI Visibility
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The Results

Real Results in <3 Months

In ···, HMA built four key digital growth layers for Skin & Hair Clinic Ads, Website, Map Profile and Service Pages.

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Total organic traffic in Spanish
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Total inquiries (Spanish site)
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0+
Google Business Profile queries
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0+
Citations in Google AI & ChatGPT
The Digital Journey

Building Visibility From Skin to Strands

The Spanish website generated 600+ organic visits, while the clinic received 120 total inquiries and 40+ Google Business Profile queries with 30+ citations across Google AI and ChatGPT extending visibility beyond traditional search.

01

Establish

Create a strong digital foundation for the clinic and its brand

02

Structure

Build dedicated service pages around high-intent treatments

03

Discover

Strengthen visibility across organic search and Google Business Profile

04

Expand

Increase presence across emerging AI search platforms

05

Convert

Turn digital discovery into meaningful patient inquiries

Scope of Work

What HMA managed end-to-end

Website Build
Service Pages
Google Business Profile
AI & Search Visibility
Skin & Hair Clinic × HMA From Digital Presence to Patient Inquiries.

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