Client: Skin & Hair Clinic, Colombia
How Skin & Hair Clinic built 4 digital growth layers in just 3 months
Skin & Hair Clinic is a Medellín-based clinic focused on advanced hair restoration, dermatology and aesthetic skin treatments led by Dr. Lina Maria Muñoz, a dermatologist specializing in hair restoration and cosmetic dermatology. HMA built 4 custom levels Ads, Website, Map Profile and Service Pages generating 600+ organic visits and 120 total inquiries in less than three months.
Building a Strong Digital Presence for a Hair & Skin Clinic
Skin & Hair Clinic needed a stronger digital foundation to showcase its range of hair restoration and aesthetic treatments while reaching patients actively searching for these services in Medellín and Colombia.
01 Building Search Visibility
Increasing the clinic's visibility for high-intent hair restoration and aesthetic treatment searches.
02 Creating Dedicated Service Journeys
Building focused pages around hair transplants, FUE, DHI, beard transplants, eyebrow transplants and dermatological treatments.
03 Strengthening Local Discovery
Improving the clinic's visibility for patients searching for hair restoration and aesthetic services in Medellín.
04 Building AI Search Visibility
Creating structured, informative content that can be discovered and referenced by emerging AI search platforms.
4 Custom Digital Levels. One Growth Strategy.
HMA built 4 custom levels Ads, Website, Map Profile and Service Pages in just 3 months.
Website
Built a dedicated digital experience around Skin & Hair Clinic's core services, expertise and patient journey.
Digital FoundationService Pages
Created focused pathways for high-intent treatments including FUE, DHI, hair transplant, beard transplant, eyebrow transplant and skin treatments.
Content StrategyGoogle Business Profile
Strengthened local visibility to help potential patients discover the clinic when searching for relevant services in Medellín.
Local DiscoveryAI & Search Visibility
Developed structured, search-focused content around hair restoration and dermatology to expand the clinic's visibility across traditional and AI-powered search.
AI VisibilityReal Results in <3 Months
In ···, HMA built four key digital growth layers for Skin & Hair Clinic Ads, Website, Map Profile and Service Pages.
600+ organic visits generated on the Spanish site.
Recorded directly through the Spanish site.
Strengthened local digital discovery in Medellín.
Extended visibility beyond traditional search.
Building Visibility From Skin to Strands
The Spanish website generated 600+ organic visits, while the clinic received 120 total inquiries and 40+ Google Business Profile queries with 30+ citations across Google AI and ChatGPT extending visibility beyond traditional search.
Establish
Create a strong digital foundation for the clinic and its brand
Structure
Build dedicated service pages around high-intent treatments
Discover
Strengthen visibility across organic search and Google Business Profile
Expand
Increase presence across emerging AI search platforms
Convert
Turn digital discovery into meaningful patient inquiries
What HMA managed end-to-end
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