How Dr. Muthana Sartawi became Dubai’s most-searched name for same-day knee replacement
A full website, SEO and content overhaul that turned a pioneering orthopedic practice into one of Dubai's most-searched names in joint replacement, in under a year.
A pioneering surgeon, undersold by his own website
Dr. Muthana Sartawi is a pioneer of the Same-Day Knee Replacement Technique, with over 2,000 procedures performed and a 98% success rate. What his practice didn't have was a digital presence that matched that reputation.
An outdated, hard-to-navigate website
The site's outdated design and unappealing visuals made it difficult for both English and Arabic-speaking patients to navigate, with a poor structure getting in the way of finding care.
Under-optimized content and weak branding
Unoptimized, unhighlighted content, infrequent updates, ineffective local listings and weak branding meant Dr. Sartawi's expertise wasn't showing up where patients were searching.
How HMA worked with Dr. Sartawi
Beyond tactics, four commitments shaped every step of the engagement.
Everything On Deadlines
Every deliverable for the website redesign and SEO program was completed within the timelines agreed upfront, no slippage, no surprises.
On-Time DeliveryTransparent Communication
HMA's team stayed a WhatsApp message away throughout the engagement, keeping the practice informed at every stage of the work.
Direct AccessHonest Strategy
HMA only committed to outcomes that were realistically achievable, with no inflated promises or hidden costs along the way.
No OverpromisingRespectful Exit
Every digital asset built for the practice, website, content and listings, remained fully owned by Dr. Sartawi throughout the partnership.
Full OwnershipWhat changed once the practice could be found
Figures below reflect performance within the ··· after the new website and SEO program launched.
The headline number: HMA's core SEO and content program driving the practice's search visibility.
From Visibility to Patient Action
Every metric above is a step in the same path: a patient's search turning into a WhatsApp message, form submission, or call.
What HMA managed end-to-end
Dr. Muthana Sartawi
A pioneer of the Same-Day Knee Replacement Technique with under 4 hours of recovery, Dr. Sartawi has performed over 2,000 knee replacements with a 98% success rate, the clinical authority behind every metric on this page.
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