Dr. Muthana Sartawi
Boosted 3.5X Organic Traffic in Just 11 Months
Dr. Muthana Sartawi, an Orthopedic Surgeon specializing in joint replacement, is a pioneer of the Same-Day Knee Replacement Technique with less than 4-hour recovery. He has performed over 2,000 knee replacements with a 98% success rate.
Despite his practice’s stellar reputation, he noticed a gap between his expertise and online presence, hindering his ability to attract new patients and expand his reach.
Dr. Muthana Sartawi, an Orthopedic Surgeon specializing in joint replacement, is a pioneer of the Same-Day Knee Replacement Technique with less than 4-hour recovery. He has performed over 2,000 knee replacements with a 98% success rate.
Despite his practice’s stellar reputation, he noticed a gap between his expertise and online presence, hindering his ability to attract new patients and expand his reach.
Client Issues: The Challenges
Outdated website design
Unappealing visuals
Difficult to navigate for English and Arabic patients
Poor site structure
Unoptimized unhighlighted content
Lack of regular updates
Ineffective local listing
Weak branding
After working with HMA
Key Metrics Achieved- Within 1 Year:
Strategy for Dr. Muthana Sartawi
That Changed The BallGame
Website Overhaul
Redesigned the website to appeal to older patients with severe knee problems. We highlighted relevant expertise, testimonials, treatments, and achievements with a design logic to enhance user’s confidence and clarity of the advantages they get with Dr Sartawi.
Integrated SEO
Developed a targeted SEO strategy focused on knee problems, and understanding how older patients and their family members look for knee surgery solutions only. Based on the search patterns, we curated our content strategy and drove relevant patients to the website.
Targeted Content Marketing
We crafted patient-focused content in English and Arabic to serve the diverse patients in Dubai, which drastically improved engagement and attracted more qualified leads.
Performance Analytics & Strategy
With daily monitoring of performance, we improvised our content strategy to optimize results every quarter and ensured consistent improvement.
Our Unwavering Promise
Everything On Deadlines
Everything we do is done within the timelines you agree on
Transparent Communication
Our entire team is always a WhatsApp message away
Honest Strategy
We only promise what can be achieved, no hidden scams
Respectful Exit
If you ever want to, you walk away with all your digital assets uncompromised